Apple has published its 2021 update to its Platform Security guide today along with refreshing the Apple Platform Security landing page. The latest guide goes in-depth on the new and updated security features that have arrived with iOS 14, macOS 11 Big Sur, Apple Silicon Macs, watchOS 7, and more. Apple has also launched an all-new Security Certifications and Compliance Center website and guide.
Apple has long held that secure software necessitates the foundation of security built into hardware. With the shift to using its own custom Apple Silicon in its first three M1 Macs starting last fall, the company has been able to realize that goal across its entire lineup of devices.
2021 Apple Platform Security guide
Device security is a never-ending mission and the latest Apple Platform Security guide details all the effort and changes Apple has implemented over the last year – highlighted by the guide growing 39 pages with this edition to a total of 196.
This documentation provides details about how security technology and features are implemented within Apple platforms. It also helps organizations combine Apple platform security technology and features with their own policies and procedures to meet their specific security needs.
While there a number of security updates that apply to existing/older devices, Apple Silicon has been notable with the M1 Macs allowing Apple to step up security to new levels when it comes to Data Protection via a rebuilt FileVault, System integrity, password protection, and more.
Another notable change in the last year has been the advanced BlastDoor security for iMessage (not specifically mentioned in the new security guide). While it was just recently discovered as present in iOS 14, we’ve learned Apple has built it into macOS Big Sur as well. It’s a totally under the hood change that users won’t notice, but it’s the biggest security improvement to iMessage since the service got end-to-end encryption.
Check out all the new topics added to the Apple Platform Security guide this year:
Memory safe iBoot implementation
Boot process for a Mac with Apple silicon
Boot modes for a Mac with Apple silicon
Startup Disk security policy control for a Mac with Apple silicon
LocalPolicy signing-key creation and management
Contents of a LocalPolicy file for a Mac with Apple silicon
Signed system volume security in macOS
Apple Security Research Device
Car keys security in iOS
And here are all the security topics that have been updated:
Hardware microphone disconnect
recoveryOS and diagnostics environments for an Intel-based Mac
Direct memory access protections for Mac computers
Apple has faced lots of criticism over the past few years because of the way its services get special treatment on iOS devices. They’ve also gotten lots of heat as of late over the way in which they allow customers to get sucked into service subscriptions.
There are lots of potential solutions to these problems. But first, you have to identify which problems are the most important to solve first. There are a couple of areas that are particularly important.
One of those is the default search engine for Safari. Apple has a controversial special deal with Google that makes them boatloads of money. They agreed to make Google the default search engine on iPhone, iPad, iPod touch, and macOS in exchange for billions. Other search engines are at a severe disadvantage because you need to navigate through multiple settings levels to change it to another service.
Apple could easily wash away any sort of antitrust implications by including a search engine selection screen during the setup process. Google would still be selected by default, but it would give users an opportunity upon first use to change their search engine of choice. This is also important for users who care about privacy. It should be easier for any user to change their default service to something like DuckDuckGo.
Another setting that should be surfaced during first setup is default apps and services. Apple could frame this as a way to set Siri information and content sources, but it would also change the default app in that category.
This step would appear after you sign in to your Apple ID so that you can download an alternative, Siri compatible service before set up is over.
Apple currently offers the ability to set an app as a default within its own settings panel buried at the bottom of the main Settings view. There’s no centralized place to see all of your default apps.
If they created a default apps settings panel and moved it to the top level of Settings, users would be able to find this ability much more easily. This would help alleviate some of the concerns about apps like Spotify or Gmail being put at a disadvantage.
Apple could rearrange the main Settings view and move App Store and Wallet settings right to the top below Apple ID. They could also update the App Store menu to be “Apps & Subscriptions.” Any user would be able to easily find all of their subscribed services and cancel them if they wanted to. You can also see the new “Default Apps & Services” menu with the third group of cells.
Apple also ought to update their tracking and privacy menus by merging third-party settings with first-party app settings. Apple’s own apps have their privacy settings buried within the privacy section of Settings while third-party apps’ settings are right at the top.
To complement the new subscriptions menu, Apple could redesign the sheet that appears when you tap to subscribe to a service. The new sheet would show all available plans and hides all additional copy under an information button. You would select an available plan and tap continue to move to the final step.
This additional stopgap prevents people from accidentally subscribing to a service, especially on Touch ID enabled iPhones. The second screen within the sheet lets you change your payment method and accept the terms of your subscription with a double click on the side button.
Apple could also introduce a new API for unsubscribing to services. Developers could be required to build it into their app. When tapped, a new proprietary sheet would slide up, telling you how much time is left in your subscription. You could then tap to unsubscribe and then double click the side button to confirm it.
With these changes, it would not only make it harder for people to get sucked into subscriptions, but it would help people better understand what they’re signing up for. The new top-level menu in Settings combined with these new sheets would remove the suspicion that Apple is purposefully trying to keep people subscribed to services they don’t use.
The iOS 14.5 developer and public beta includes a number of new features and changes, but one of the most exciting is the ability to unlock iPhone with your Apple Watch when Face ID detects you’re wearing a mask. Let’s look at how to install the iOS 14.5 beta as well as watchOS 7.4 beta to get access to this useful new feature and more.
The new feature getting the most attention is the Unlock with Apple Watch feature for iPhone. It works by detecting when you’re wearing a face mask and using your watch to authenticate, letting you bypass your passcode.
How to install iOS 14.5 beta and watchOS 7.4 beta
Note: watchOS 7.4 beta required to use the new Unlock with Apple Watch for iPhone feature.
Upgrade to the iOS 14.5 public beta
Make sure you have a fresh backup for your iPhone (Apple recommends with your Mac)
Apple released iOS 14.5 beta 1 to developers, and as you’ve no doubt heard, it’s quite the update. Headlined by the ability to unlock your iPhone with Apple Watch while wearing a face mask, iOS 14.5 beta 1 brings forth a number of practical improvements and overall enhancements to iPhone. Watch our hands-on commentary as we discuss the top iOS 14.5 beta 1 changes and features.
What’s new in iOS 14.5 beta 1?
Updated Software Update screens
Both the Software Update page in the Settings app and the Watch app have received more informative details regarding updates. Apple now includes a green check mark to indicate that you’re on the latest version of software, along with a message stating that “Your iPhone is up to date with all of the latest bug fixes and security enhancements.” In addition, iOS 14.5 now displays a time stamp that shows the last time you successfully checked for an update.
Unlock with Apple Watch
As noted, the biggest feature to come to iOS 14.5 is support for Apple Watch Unlock when Face ID detects a face with a mask. Users must be wearing an unlocked Apple Watch protected by a passcode in order for the feature to work. When attempting to unlock your iPhone using Face ID while wearing a face mask, you’ll feel a vibration on your Apple Watch, along with a notification that your iPhone was unlocked successfully.
Horizontal boot screen iPad
When connected to the Magic Keyboard, iPadOS 14.5 will display the startup Apple logo in horizontal/landscape mode instead of the default portrait orientation. If you restart your iPad when disconnected from the Magic Keyboard, even if you’re holding the device in landscape mode, the startup screen will appear in portrait mode.
As a side note, iPadOS 14.5 now supports emoji search, which iPhone users have been enjoying since iOS 14’s release, but has been inexplicably missing on iPad up until now.
Cellular connectivity updates
One of the biggest changes found in iOS 14.5 is the ability to enable dual SIM functionality while maintaining 5G connectivity. In previous versions of iOS, enabling the iPhone 12’s dual SIM feature would cause cellular connectivity to fall back to standard LTE. With iOS 14.5, users have the option of keeping both connections active simultaneously while still enjoying the benefits of 5G.
In addition to 5G dual SIM support, iOS 14.5 surfaces a new 5G Standalone cellular switch in system settings. Initial 5G implementations piggybacked on existing LTE networks to speed up adoption of 5G, but this method imposes propagation limits based on the LTE limitations. With Standalone (or SA) 5G, the limits of LTE are no longer in play. Keep in mind that your carrier will need to support 5G SA, and Apple warns that enabling SA at this early stage may cause degraded performance.
Apple Music updates
Apple Music gets some noteworthy updates in iOS 14.5, headlined by a new “Made For You” section under the Library tab. Made For You houses all of the algorithmic-curated music suggestions that are normally found within playlists like Favorites Mix, Chill Mix, and New Music Mix within the Listen Now tab.
Another handy feature found in iOS 14.5 is the inclusion of release dates for all music content featured on Apple Music. Prior versions of iOS would showcase release info, but in this latest beta version of iOS, users are treated with the exact release month, day, and year.
Users will also be happy to know that the scrolling metadata view on the Now Playing Lock Screen interface has now returned. This is a big improvement over the truncated metadata view that’s been around in the last few versions.
Reminders app enhancements
It’s crazy that we’ve not been able to sort Reminders based on parameters like modification date or title up until now, but at least we finally receive such features in iOS 14.5. Users can still sort reminder lists manually, but now there are several metadata sorting options, along with ascending and descending preferences.
The ability to directly print a reminders list joins the updated sorting options, allowing users to quickly send a list to a configured AirPrint printer.
Updated Podcast app
The stock Podcasts app gets lots of subtle changes and enhancements alongside a bigger update to the look and feel of the official show page for each podcast. New enhancements include a full-bleed header with color-matched backgrounds and a refreshed Library page with new glyphs.
Apple Fitness+ Workouts AirPlay 2 support
AirPlay 2 compatibility comes to Apple Fitness+ workouts, allowing users to stream workouts directly to an AirPlay 2-compatible set-top box or television. The problem with this method, as opposed to just playing on an Apple TV or iPad, is that you lose on-screen metric support. But that might not be a huge deal since metric details remain readily available on your Apple Watch.
Maps app redesigned guides
Apple has redesigned the Guides feature on the Maps app, which now includes a full-bleed header, redesigned buttons, and beautiful animations when minimizing and maximizing each guide.
PS5 / Xbox Series X controller support
Support for next-generation console controllers, including the Playstation 5 Dual Sense controller and the Xbox Series X controller, is now available in 14.5. Next-gen controller support is a welcome new addition for controller-compatible Apple Arcade games, and for taking advantage of console-centric remote play features.
Dedicated Search tab in News app
Similar to the Search tab in the Music app and TV app, the News app gains a dedicated search interface for quickly finding channels, topics, or stories.
Siri interface updates
Those using the Type to Siri accessibility option will notice an updated interface that no longer opens to a dedicated Siri screen, allowing the user to maintain context of their current position in iOS. This update is similar to the changes first implemented in iOS 14 when invoking Siri using voice. You’ll also find an updated interface that appears when sending iMessages via Siri.
Apple Card updates
Although these updates are not-yet user facing, we’ve also highlighted a couple of forthcoming changes related to Apple Card:
Apple Card Family feature for multi-user accounts
New financial health features coming to the Wallet app
To commemorate Data Privacy Day, Apple is sharing “A Day in the Life of Your Data,” a report that illustrates how companies track user data.
Data tracking is more widespread than ever. Learn how Apple’s privacy features help users take control over their data
Cupertino, California — January 28 is Data Privacy Day, a time to raise awareness about the importance of protecting people’s personal information online. Apple is commemorating Data Privacy Day by sharing “A Day in the Life of Your Data,” an easy-to-understand report illustrating how companies track user data across websites and apps. The report also shares how privacy features across Apple’s products give users more transparency and control, empowering people with the tools and knowledge to protect their personal information.
“Privacy means peace of mind, it means security, and it means you are in the driver’s seat when it comes to your own data,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Our goal is to create technology that keeps people’s information safe and protected. We believe privacy is a fundamental human right, and our teams work every day to embed it in everything we make.”
“A Day in the Life of Your Data” helps users better understand how third-party companies track their information across apps and websites, while describing the tools Apple provides to make tracking more transparent and give users more control. The explainer sheds light on how widespread some of these practices have become. On average, apps include six “trackers” from other companies, which have the sole purpose of collecting and tracking people and their personal information.1 Data collected by these trackers is pieced together, shared, aggregated, and monetized, fueling an industry valued at $227 billion per year.
The new privacy nutrition label requires every app — including Apple’s — to give users an easy-to-view summary of the developer’s privacy practices.
Last year, as part of iOS 14 and iPadOS 14, Apple launched a number of important privacy features intended to help users make more informed decisions about their data. Two in particular have the potential to make a big difference in helping users protect their privacy:
With the new privacy information section on App Store product pages, a feature called the privacy nutrition label, Apple is requiring every app — including its own — to give users an easy-to-view summary of the developer’s privacy practices. Every product page on the App Store includes standardized, easy-to-read information based on the developer’s self-reported data practices. The privacy nutrition labels give users key information about how an app uses their data — including whether the data is used to track them, linked to them, or not linked to them.
And starting soon, with Apple’s next beta update, App Tracking Transparency will require apps to get the user’s permission before tracking their data across apps or websites owned by other companies. Under Settings, users will be able to see which apps have requested permission to track, and make changes as they see fit. This requirement will roll out broadly in early spring with an upcoming release of iOS 14, iPadOS 14, and tvOS 14, and has already garnered support from privacy advocates around the world.
A new App Tracking Transparency feature across iOS, iPadOS, and tvOS will require apps to get the user’s permission before tracking their data across apps or websites owned by other companies.
Gus Hosein, Privacy International: “PI’s investigations into data brokers and ad tech companies reveal a complex, fast-growing industry that is opaque to the average user. Where there is a lack of transparency, exploitation thrives. Invisible and gratuitous data collection leaves users unable to exercise their rights and protect their privacy. Apple’s nutrition labels require industry to be clear and upfront with consumers, and tools like App Tracking Transparency will help people to assert control over the invisible leakage of their data. With these commendable innovations, industry will finally feel pressure to change. Consumer awareness and technical solutions are important parts of the solution, but in order to prevent a cat-and-mouse game between industry actors, we need substantive, enforceable regulation to stop this exploitation of our data.”
Jeff Chester, Center for Digital Democracy: “Apple’s new data privacy tools ensure that people have greater control over their personal information. Data brokers and online advertisers will now have to act more responsibly when dealing with consumers who use third party applications on Apple devices.”
Michelle Richardson, Center for Democracy and Technology: “Too often, consumers are unknowing participants in a web of data tracking and targeting. These changes will help rebalance the ecosystem so that data collection and sharing is more transparent and tracking is no longer the default. Systemic change of this breadth is a huge leap forward for consumers.”
Tristan Harris, Center for Humane Technology: “Today’s Apple announcement moves the ecosystem further away from the malicious effects of secretive profiling and microtargeting that enable many of the problems outlined in The Social Dilemma.”
Awareness of industry practices like data tracking is only the first step toward a better privacy experience. Users also need the features and controls to decide how their data is used, and by whom. Apple has led the industry by building privacy protections into every one of its products and services.
For years, Apple has introduced dozens of technologies that safeguard user privacy and help keep users’ data safe. For example, Safari was the first browser to block third-party cookies by default as far back as 2005. In iOS 11 and macOS High Sierra, Safari added Intelligent Tracking Prevention to further limit tracking while still enabling websites to function normally. In 2018, Apple introduced protections to prevent companies from fingerprinting Mac — a practice in which third parties try to identify users devices based on data like fonts and plug-ins.
These technologies represent only a small selection of the many privacy features and controls Apple has introduced across its products. For more information, visit Apple’s privacy website at apple.com/privacy.
Throughout February, Apple is bringing customers a variety of ways to celebrate Black History Month across its products and services.
Apple launches new editorial collections, Apple Maps Guides, the Apple Watch Black Unity Collection, Today at Apple sessions, and more
From curated features across the App Store, Apple Music, the Apple TV app, Apple Books, and Apple Podcasts, to new Apple Maps Guides, the Apple Watch Black Unity Collection, Today at Apple sessions, and more, here is a look at what is in store across Apple’s products and services this February.
Throughout February, users can visit the App Store Black History Month Hub, which will spotlight Black-owned businesses, developers, entertainment and gaming apps, and social justice apps. The App Store will also feature stories with Black developers discussing the importance of representation in apps and games, with creators from ustwo games and Zynga.
Users can visit the App Store Black History Month Hub spotlighting Black-owned businesses, developers, entertainment and gaming apps, and social justice apps.
To honor the Black artists, moments, and movements that have shaped global music and pop culture, Apple Music will launch a monthlong experience across Apple Music, Apple Music radio, and Apple Music TV that highlights some of the most remarkable musicians spanning jazz, blues, soul, gospel, R&B, pop, and hip hop. Throughout February, Apple Music will also feature curated playlists, essays, original videos, and more from Black influencers, musicians, authors, and directors, including Erykah Badu, Naomi Campbell, Common, Ava DuVernay, John Legend, Tracee Ellis Ross, and Jaden Smith. Apple Music also commissioned original artwork from collage artist Rob Lewis to visually weave together the music programming with the culture it represents.
Customers can enjoy curated Apple Maps Guides created in collaboration with EatOkra, a Black-owned business directory app based in Brooklyn, New York. EatOkra works with local chefs to provide a food-themed directory of Black-owned restaurants in local communities.
With curated Apple Maps Guides created in collaboration with EatOkra, customers can find and support Black-owned restaurants in their local communities.
Apple TV App
This month’s theme for “Essential Stories” on the Apple TV app will spotlight the multidimensionality of the Black family and its representation onscreen. Viewers can dive into the “Essential: Stories That Honor Black Families” collection with curated sets of films and TV shows that explore motherhood, fatherhood, iconic TV families, queer chosen families, and more. This latest installment features original art by Jon Key, whose intimate illustrations depict various interpretations of family units. Viewers can also check out prior themes of “Essential Stories” with work from artists Darien Birks, Richard Chance, Dani Pendergast, and Loveis Wise, with more to come each month.
“The Oprah Conversation” episodes “Caste: Part 1” and “Caste: Part 2” from Apple TV+, featuring Pulitzer Prize-winning journalist and author Isabel Wilkerson and her book “Caste: The Origins of Our Discontents,” will be available for free on the Apple TV app. In these episodes, Oprah Winfrey, Wilkerson, and a panel of readers discuss the concept that America is built on a caste system, and readers share stories of how the themes of the critically acclaimed bestseller resonate with their lives and experiences. The “Oprah’s Book Club” interview with Winfrey and Wilkerson remains free to stream on Apple TV+, and customers can also check out the free “Caste” discussion guide on Apple Books and the Oprah’s Book Club podcast on “Caste.”
On the Apple TV app, customers can explore the “Essential Stories” collection to find movies and TV shows that celebrate Black families.
Apple News readers can explore curated topic groups that will highlight the best journalism around race in America. Separately, a special Apple News+ Spotlight collection will feature audio articles that celebrate the Black experience. Readers can dive even deeper by visiting the Racial Justice Spotlight, an ongoing collection of articles that includes education on anti-racism, mental-health resources, and ideas to serve their community.
Apple News will feature curated topic groups that highlight the best journalism around race in America, while Apple News+ will offer audio articles that celebrate the Black experience.
A broad new collection on Apple Books will highlight great books and audiobooks by Black authors across a variety of genres, including literary fiction, history, memoirs, and books for young readers. Apple Books will also put a spotlight on both authors and narrators, with a special feature in which new authors, such as Jordan Ifueko, Robert Jones Jr., and Brandon Taylor, discuss their recent releases, and another feature in which celebrated audiobook narrators, including Adjoa Andoh, Guy Lockard, and Bahni Turpin, dive into some of their favorite narrating experiences.
On Apple Books, customers can find special features spotlighting Black authors and narrators, along with recommended books and audiobooks across a variety of genres.
On Apple Podcasts, listeners can enjoy an expansive set of shows from powerful Black voices including Michelle Obama, Joe Budden, Phoebe Robinson, and Baratunde Thurston; a collection of shows from creators around the world offering thoughtful interpretations of Black families; and an extended promotion of “Seizing Freedom” from VPM, a show that documents the struggle to define freedom after 400 years of slavery. Hosted by author and historian Kidada E. Williams, with firsthand accounts from diaries, newspapers, speeches, and letters, “Seizing Freedom” illustrates the stakes for the nation during the Reconstruction era as it reveals unsettling echoes in the present-day pursuit for political and social justice.
Apple Podcasts offers listeners a wide range of shows from powerful Black voices, including “Seizing Freedom” from VPM, which is hosted by author and historian Kidada E. Williams and features artwork by L.A.InkWell.
Apple is introducing the Black Unity Collection, designed to celebrate and acknowledge Black history and Black culture. The collection includes a limited-edition Apple Watch Series 6, the Black Unity Sport Band, and a Unity watch face. As part of this effort, Apple is supporting six global organizations to help advance their missions in promoting and achieving equality and civil rights in the US and around the world: Black Lives Matter Support Fund via the Tides Foundation; European Network Against Racism; International Institute on Race, Equality and Human Rights; Leadership Conference Education Fund; NAACP Legal Defense and Educational Fund, Inc.; and Souls Grown Deep.
Apple introduces the Black Unity Collection, designed to celebrate and acknowledge Black history and Black culture. The collection includes a limited-edition Apple Watch Series 6, the Black Unity Sport Band, and the Unity watch face.
The Black Unity Sport Band uses colors inspired by the Pan-African flag with the words “Truth. Power. Solidarity.” laser-engraved onto the closure.
Honoring the craft of quilting, the Unity watch face creates a pattern of irregular shapes that dynamically changes over time.
The limited-edition Apple Watch Series 6 features “Black Unity” laser-etched onto the back crystal.
Members of the Black creative community and allies throughout Apple came together to design an Apple Watch Sport Band and Apple Watch face to honor the ongoing fight for racial justice. Inspired by the call to action of both the historic and current movements, the Black Unity Sport Band has “Truth. Power. Solidarity.” laser-engraved onto the interior of the stainless steel fastening pin.
The Black Unity Collection pays homage to the rich tradition and craft of quilting in the Black community and celebrates the colors of the Pan-African flag: red for the blood that unites people of the African Diaspora and was shed for their liberation, black for the people whose existence is affirmed by the flag, and green for the vibrant natural wealth of Africa, the Motherland. The Black Unity Sport Band is made from individual pieces of colored fluoroelastomer, which are assembled by hand and compression-molded into one. The Unity watch face creates an ever-changing pattern that dynamically shifts over time.
Apple Watch users can participate in a new Unity Activity Challenge and earn the limited-edition award by closing their Move ring seven days in a row during February.
Apple Watch Series 6 Black Unity and the Black Unity Sport Band will be available starting February 1, and the Unity watch face will be available as part of watchOS 7.3 coming later today.
In addition, Apple Watch users can participate in a new Unity Activity Challenge and earn the limited-edition award by closing their Move ring seven days in a row during February.
Apple Fitness+ subscribers can enjoy a collection of themed workouts, featuring all Black artists across Cycling, Dance, High Intensity Interval Training, Strength, Yoga, and Treadmill. Fitness+ Trainers will also feature individual songs and pay tribute to Black History Month across additional workouts. In acknowledgment and celebration of Black History Month, the first Time to Walk episode in February will feature author Ibram X. Kendi reflecting on racial justice and resiliency.
Today at Apple
Today at Apple, in partnership with design group It’s Nice That, is hosting New World, a program of hands-on virtual sessions and step-by-step tutorials focused on exploring the power of creativity to bring about change. During Black History Month, curator and writer Kimberly Drew will moderate sessions led by Black creatives who will discuss their creative practices and where they get inspiration, as well as demonstrate and teach one particular skill or technique. Sessions include typographer Tré Seals; creative director, filmmaker, and photographer Joshua Kissi; and visual artist, photographer, and educator Shan Wallace. Everyone is welcome to join and can sign up at apple.co/new-world.
Today at Apple, in partnership with design group It’s Nice That, will offer a program of hands-on virtual sessions and tutorials that focus on using creativity to bring about change.
Shot on iPhone
Beginning in February, Apple’s latest Shot on iPhone campaign, “Hometown,” highlights the work of more than 30 Black photographers commissioned by Apple. Their mission was to capture amazing imagery of their “Hometown” from their own unique lens. This project covered a broad range of American cities and towns like Dallas, New York, Los Angeles, and many more.
These Black History Month activities complement the company’s ongoing commitment to honoring and celebrating Black voices. Earlier this month, Apple announced a set of major new projects as part of its $100 million Racial Equity and Justice Initiative (REJI).
Pricing and Availability
Apple Watch Series 6 Black Unity (GPS) starts at $399 (US) and Apple Watch Series 6 Black Unity (GPS + Cellular) starts at $499 (US). The Black Unity Sport Band is $49 (US).
The Black Unity Collection will be available online and in store from Apple and Target, beginning Monday, February 1, in the US and over 38 countries and regions.
The limited-edition Apple Watch Series 6 Black Unity will be available for the month of February, and the Black Unity Sport Band will be available throughout the year.
The Unity watch face will be available later today as part of watchOS 7.3, and requires iPhone 6s or later running iOS 14.4.
The Black History Month collections and content across Apple services will be available starting February 1.
Apple Distinguished Educator Mike Lang is using Dr. Martin Luther King Jr.’s legacy to show his kindergarten and first grade students at Laura Dearing Elementary School they have the power to change the world.
Neon signs are not the only things shining bright in Las Vegas. Mike Lang, technology instructor at Clark County School District’s Laura Dearing Elementary School on the East Side of Las Vegas, is putting the spotlight on his students as civic servants and activists in their local community.
“My hope for all my students is that they see and consider themselves as citizens of the world who are responsible for helping others be successful,” Lang says. This month, Lang initiated a three-part project with his kindergarten and first grade students to honor Dr. Martin Luther King Jr.’s legacy and instill a sense of civic duty in them. “That’s the ultimate goal: We want people who are going to be informed, passionate, patriotic in the true sense of that word, and who are going to be empathetic.”
The first part of Lang’s project is designed to show kids that they are valuable, using children’s book author Christian Robinson’s “You Matter” as a starting point for self-reflection. “Kids have to have a level of self-esteem to believe that their point of view matters, their story matters, their opinions matter, and their ideas matter,” he says. “It’s important for students to understand they have inherent power just because they are themselves.”
Students will use iPad to capture and edit images of themselves, their family, and their neighborhoods, and then craft their stories about why they matter using the PBS KIDS ScratchJr coding app on iPad. Next, the students will research Dr. King’s life and legacy using Brad Meltzer’s book “I Am Martin Luther King Jr.,” and compare and contrast themselves to him by creating double exposure portraits of themselves with the civil rights leader. Finally, in the “I’m a Dreamer, Too” segment of the project, Lang will ask them how they can be of service to each other and their neighbors. The students will complete interactive workbooks in Keynote for each part of the project, and he will compile their thoughts into a collated book of their ideas, which they will have the opportunity to share with community organizers and legislators in Las Vegas later this semester.
Kindergarten and first grade students at Laura Dearing Elementary School are creating speeches inspired by Dr. Martin Luther King Jr.’s “I Have a Dream.”
Incorporating interactive workbooks in Keynote on iPad, Apple Distinguished Educator Mike Lang’s three-part learning project is designed to show students they matter, help them examine Dr. Martin Luther King Jr.’s life, and encourage them to be the change they want to see in their Las Vegas community.
Lang has been teaching in the Clark County School District for 14 years. Prior to arriving in Las Vegas, the Washington, D.C.-native taught fourth graders in Pascagoula, Mississippi, before traveling overseas to teach English in the small town of Miaoli City in Taiwan. It was there that he discovered how technology could be used as a tool for learning. And it all started with an iPod. “I was trying to figure out a way to teach English to kids that spoke Mandarin in a way that would be engaging,” Lang says.
After purchasing an iPod in Taiwan in 2004, Lang leaned on American music — from classic rock to hip hop — to immerse his students in the English language. And when he arrived in Las Vegas three years later, he set out to acquire as many iPod shuffles and nanos he could get his hands on, using the audio editing software Audacity on Mac to record his lessons and distribute them to his students.
“I saw how technology could transform and transfer information to students far more efficiently than me trying to explain it,” Lang says. “I became a digital learning coach after that and started to spread the gospel of having kids make things with devices. I’ve been blessed to grow with the evolution of digital in classrooms.”
Today Lang sees himself — and all teachers, really — as architects. Paying tribute to American architect Louis Sullivan and his book “Kindergarten Chats,” in which Sullivan established the phrase “form follows function,” Lang believes every lesson plan requires the right form and function to be successful for all students. “You have to have the right blueprints for the right tasks,” Lang says. “It takes a lot of craftsmanship and looking at it from an architect’s point of view to say, how do you encourage the user to use your product and use it dynamically and use it in ways that perhaps you didn’t even intend it to be used?”
In a way, Lang’s overarching philosophy on teaching can be applied to the way his students see and shape themselves in the world. At the completion of the project, his students will have a blueprint of ideas for changing their community and the roles they can play in making that change happen.
With Lang’s project already underway, today also marks the launch of Apple’s second challenge in the “Taking Action on Racial Equity and Justice” learning series, “Make a Positive Impact in Your Community.” The “Challenge for Change” series includes a set of conversation guides based on the challenge-based learning framework and designed to help educators, community leaders, and individuals have thoughtful conversations on issues related to race and inequality. “We as educators have to enter the classroom every day with the idea that one, if not all, of our students could change the world,” Lang says. “It can be a Martin Luther King Jr., it can be a Bernice King, could be a Coretta Scott King, someone who would hopefully be a beacon to which other people rally.”
Announced this morning in a call to action from The King Center’s Dr. Bernice A. King, the second youngest daughter of Dr. King, this challenge encourages people to give back to their “beloved communities,” which Lang believes must start in schools.
“Martin Luther King Jr.’s legacy of striving to be excellent, striving to do what’s right, and striving to be fair goes beyond race. It’s economics and empathy, and this idea of solidarity with all human beings,” says Lang. “My hope is that my students come to the realization that there is a basic humanity that we need to always be beholden to, not only within their class, not only within their school, but within their community, their city, their country, and the world.”
Apple Distinguished Educator Mike Lang believes it is the responsibility of every teacher to ensure their students understand the role they can play in changing the world.
As part of its $100 million Racial Equity and Justice Initiative commitment, Apple is supporting the launch of the Propel Center (rendering above), an innovation hub for the entire HBCU community that will provide curriculum, internships, and mentorship opportunities.
Cupertino, California — Apple today announced a set of major new projects as part of its $100 million Racial Equity and Justice Initiative (REJI) to help dismantle systemic barriers to opportunity and combat injustices faced by communities of color. These forward-looking and comprehensive efforts include the Propel Center, a first-of-its-kind global innovation and learning hub for Historically Black Colleges and Universities (HBCUs); an Apple Developer Academy to support coding and tech education for students in Detroit; and venture capital funding for Black and Brown entrepreneurs. Together, Apple’s REJI commitments aim to expand opportunities for communities of color across the country and to help build the next generation of diverse leaders.
Commitments build on Apple’s $100 million pledge and include a first-of-its-kind education hub for HBCUs and an Apple Developer Academy in Detroit
“We are all accountable to the urgent work of building a more just, more equitable world — and these new projects send a clear signal of Apple’s enduring commitment,” said Tim Cook, Apple’s CEO. “We’re launching REJI’s latest initiatives with partners across a broad range of industries and backgrounds — from students to teachers, developers to entrepreneurs, and community organizers to justice advocates — working together to empower communities that have borne the brunt of racism and discrimination for far too long. We are honored to help bring this vision to bear, and to match our words and actions to the values of equity and inclusion we have always prized at Apple.”
Jared Bailey, a senior at Morehouse College, has integrated Apple’s coding and creativity curricula into his public health and community service work as part of the school’s partnership with Apple, a collaboration that is expanding further with the launch of the Propel Center.
Last June 2020, Apple announced REJI in the wake of protests around the world following the killings of Breonna Taylor, George Floyd, and countless others. The initiative builds on Apple’s work to advance racial equity in education, the economy, and the criminal justice system, and is led by Apple’s vice president of Environment, Policy and Social Initiatives, Lisa Jackson. REJI complements Apple’s internal efforts to improve diversity and inclusion at every level of the company.
“Every individual deserves equal access to opportunity regardless of skin color or zip code,” said Jackson. “For too long, communities of color have faced gross injustices and institutional barriers to their pursuit of the American dream, and we are proud to lend our voices and resources to build new engines of opportunity that empower, inspire, and create meaningful change.”
Apple’s Support for HBCUs Expands with the Propel Center
Apple is working with Southern Company and a range of community stakeholders to support the launch of the Propel Center, a first-of-its-kind innovation and learning hub for the HBCU community. Apple’s $25 million contribution will enable the Propel Center to support HBCU students and faculty through a robust virtual platform, a physical campus in the historic Atlanta University Center, as well as on-campus activations at partner institutions.
The center is designed to support the next generation of diverse leaders, providing innovative curricula, technology support, career opportunities, and fellowship programs. The Propel Center will offer a wide range of educational tracks, including AI and machine learning, agricultural technologies, social justice, entertainment arts, app development, augmented reality, design and creative arts, career preparation, and entrepreneurship. Experts from Apple will help develop curricula and provide ongoing mentorship and learning support, along with offering internship opportunities.
The Propel Center campus (rendering above) — equipped with state-of-the-art lecture halls, learning labs, and on-site living for a scholars-in-residence program — will be located in the historic Atlanta University Center district.
The Propel Center was imagined and designed by Ed Farm, a groundbreaking organization that works to promote innovation and educational equity. The initiative builds upon Apple’s partnership with Ed Farm and the company’s work with three dozen HBCUs, bringing coding, creativity, and career opportunities to campuses and communities across the US.
“We’re thrilled to be partnering with Apple on this extraordinary project,” said Anthony Oni, Ed Farm’s founder and chairman of the board, and a vice president at Southern Company. “The Propel Center will help cultivate leadership and drive innovation in tech and beyond, acting as a springboard for change in communities across America.”
As part of Apple’s ongoing partnerships with HBCUs, the company is also establishing two new grants to support HBCU engineering programs. Apple’s new Innovation Grants will help HBCU Colleges of Engineering develop their silicon and hardware engineering curriculum in partnership with Apple’s experts. The new Faculty Fellows Program will support HBCU educators pursuing R&D with mentorship programs, curriculum development assistance, and funds to equip their lab spaces.
Building on its longstanding scholarship program with the Thurgood Marshall College Fund, Apple is also now offering scholarships to 100 new Apple Scholars from underrepresented communities. In addition to financial support, the Apple Scholars program includes mentorship and career development experience at Apple.
MaKisha Funderburke will collaborate with Apple and Clark Atlanta University, where she is a professor, to create the curriculum framework for the Propel Arts program, one of the many educational tracks that will be available to all HBCU students and faculty through the Propel Center.
Hailee Bryant-Roye, an early-childhood education major at Tennessee State University, has been able to pursue new teaching and learning opportunities with Apple’s Everyone Can Code and Everyone Can Create curricula, offered through the company’s collaboration with TSU. She’ll have access to additional programming, mentorship, and internship opportunities through the Propel Center.
Apple’s First US Developer Academy to Open in Downtown Detroit
Later this year, Apple will open an Apple Developer Academy in Detroit — the first of its kind in the US. Detroit has a vibrant Black entrepreneur and developer community, with over 50,000 Black-owned businesses, according to US Census data. The academy is designed to empower young Black entrepreneurs, creators, and coders, helping them cultivate the skills necessary for jobs in the rapidly growing iOS app economy. Launched in collaboration with Michigan State University, Apple Developer Academy courses will be open to all learners across Detroit, regardless of their academic background or whether they have any previous coding experience.
The Apple Developer Academy will offer two programs in Detroit. A 30-day introductory program is designed for learners who are considering app economy careers and looking to better understand what it means to be a developer. The full academy program is an intensive 10- to 12-month program that will help aspiring developers build the skills needed to participate in the iOS app economy, and even start their own businesses. Apple expects the academy’s programming to reach close to 1,000 students each year with a curriculum that covers coding, design, marketing, and professional skills.
And next month, Apple will host the inaugural cohort of its Entrepreneur Camp for Black Founders and Developers for a virtual experience, offering one-on-one code-level guidance from Apple experts and engineers, as well as mentorship, inspiration, and insights from top Apple leaders.
Empowering Entrepreneurs Through New Funding Partnerships
To address systemic barriers to access and funding faced by Black and Brown entrepreneurs, Apple is today announcing two new investments in the venture capital and banking spaces, with both projects designed to provide capital to minority-owned businesses. The company will invest $10 million with Harlem Capital — an early-stage venture capital firm based in New York — to support its investments in 1,000 companies with diverse founders over the next 20 years. In addition to providing capital to entrepreneurs of color, Harlem Capital will also lend its expertise to Apple’s broader efforts to advance access to economic opportunity. The firm will offer guidance and mentorship to students at the Detroit Developer Academy and participants in Apple’s Entrepreneur Camp for Black Founders and Developers. Apple will also support Harlem Capital’s internship program, focused on opening doors for aspiring women and minority investors.
The company will also invest $25 million in Siebert Williams Shank’s Clear Vision Impact Fund, which provides capital to small and medium-size businesses, with an emphasis on minority-owned companies. The fund looks to support businesses that operate in or serve underserved markets, and that foster inclusive growth initiatives.
Lifting up Community Organizations
As part of its REJI work, Apple continues to build on its contributions toward community colleges, nonprofit advocates, and local organizations working to empower and expand opportunity for the next generation.
Apple is making a contribution to The King Center, a living memorial to the legacy of Dr. Martin Luther King Jr. to share his teachings and inspire new generations to carry forward his unfinished work. Next week, Dr. King’s daughter and the CEO of The King Center, Dr. Bernice A. King, will issue a call to action encouraging young people to give back to their communities as part of Apple’s “Challenge for Change” series — a set of conversation guides and learning-based challenges on issues related to race and inequality.
Apple’s contribution to The King Center joins the company’s previous donations to nonprofit organizations that advance equity and justice, including the Birmingham Civil Rights Institute and the Equal Justice Initiative in Montgomery, Alabama.
Apple’s support for The King Center will bolster the organization’s work to share Dr. Martin Luther King Jr.’s teachings and inspire new generations to carry forward his unfinished work.
AirPods Max bring the magic of AirPods to an all-new wireless over-ear design with high-fidelity audio, Active Noise Cancellation, spatial audio, and more.
AirPods Max feature incredible high-fidelity audio, Adaptive EQ, Active Noise Cancellation, and spatial audio
Apple announced AirPods Max, innovative wireless headphones that bring the magic of AirPods to an over-ear design with high-fidelity sound. AirPods Max combine a custom acoustic design, H1 chips, and advanced software to power computational audio for a breakthrough listening experience with Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio. AirPods Max come in five gorgeous colors, including space gray, silver, sky blue, green, and pink, and are available to order starting today, with availability beginning Tuesday, December 15.
“AirPods are the most popular headphones in the world, beloved for their effortless setup, incredible sound quality, and iconic design. With AirPods Max, we are bringing that magical AirPods experience to a stunning over-ear design with high-fidelity audio,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “The custom acoustic design, combined with powerful H1 chips, and advanced software enable AirPods Max to use computational audio to wirelessly deliver the ultimate personal listening experience.”
AirPods Max feature a breathable knit mesh canopy, distributing weight to reduce on-head pressure. AirPods Max come in silver, space gray, sky blue, pink, and green.
Custom Acoustic Design
From the canopy to the ear cushions, every part of AirPods Max is carefully crafted to provide exceptional acoustic performance for each user. The breathable knit mesh canopy, spanning the headband, is made to distribute weight and reduce on-head pressure. The stainless steel headband frame provides strength, flexibility, and comfort for a wide variety of head shapes and sizes. Telescoping headband arms smoothly extend and stay in place to maintain the desired fit.
Each ear cup attaches to the headband through a revolutionary mechanism that balances and distributes ear cup pressure, and allows it to independently pivot and rotate to fit the unique contours of a user’s head. Each ear cushion uses acoustically engineered memory foam to create an effective seal — a critical factor in delivering immersive sound. The Digital Crown, inspired by Apple Watch, offers precise volume control and the ability to play or pause audio, skip tracks, answer or end phone calls, and activate Siri.
The Digital Crown provides precise volume control and the ability to play or pause audio, skip tracks, answer or end phone calls, and activate Siri. The noise control button easily switches between Active Noise Cancellation and Transparency mode.
AirPods Max ear cushions use acoustically engineered memory foam to create an effective seal for immersive sound, and an Apple-designed knit textile wraps each ear cushion for added comfort.
From the canopy to the cushions, every part of AirPods Max is carefully crafted to provide a comfortable fit and exceptional acoustic performance for each individual.
Breakthrough Listening Experience
AirPods Max feature a 40-mm Apple-designed dynamic driver that provides rich, deep bass, accurate mid-ranges, and crisp, clean high-frequency extension so every note can be heard. A unique dual neodymium ring magnet motor allows AirPods Max to maintain total harmonic distortion of less than 1 percent across the entire audible range, even at maximum volume.1 Equipped with an Apple-designed H1 chip in each ear cup, a custom acoustic design, and advanced software, AirPods Max use computational audio to deliver the highest quality listening experience possible. Utilizing each of the chips’ 10 audio cores — capable of 9 billion operations per second — computational audio powers a breakthrough listening experience that includes Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio.
AirPods Max custom acoustic design features a 40-mm dynamic driver and a unique dual neodymium ring magnet motor.
Adaptive EQ: AirPods Max use Adaptive EQ to adjust the sound to the fit and seal of the ear cushions by measuring the sound signal delivered to a user and adjusting the low and mid-frequencies in real time — bringing rich audio that captures every detail.
Active Noise Cancellation: AirPods Max deliver immersive sound through Active Noise Cancellation so users can focus on what they are listening to. Each ear cup features three outward-facing microphones to detect environmental noise, while one microphone inside the ear cup monitors the sound reaching the listener’s ear. Using computational audio, noise cancellation continuously adapts to the headphone fit and movement in real time.
Transparency Mode: With AirPods Max, users can switch to Transparency mode to simultaneously listen to music while hearing the environment around them — ensuring everything, including a user’s own voice, sounds natural while audio plays perfectly. Switching between Active Noise Cancellation and Transparency mode can be done with a single press using the noise control button.
Spatial Audio: AirPods Max use spatial audio with dynamic head tracking to place sounds virtually anywhere in a space — delivering an immersive, theaterlike experience for content recorded in 5.1, 7.1, and Dolby Atmos. Using the gyroscope and accelerometer in AirPods Max and iPhone or iPad, spatial audio tracks the motion of a user’s head as well as the device, compares the motion data, then remaps the sound field so it stays anchored to the device, even as the user’s head moves.
AirPods Max deliver a breakthrough listening experience with Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio.
AirPods Max combine a custom acoustic design, Apple H1 chips, and advanced software to power computational audio for the ultimate personal listening experience.
The Magic of AirPods
AirPods Max join the existing AirPods family in delivering unparalleled wireless audio, whether a customer is listening to music, making phone calls, enjoying TV shows and movies, playing games, or interacting with Siri. The magical setup experience customers love with today’s AirPods and AirPods Pro extends to AirPods Max with one-tap setup, followed by automatic pairing with all the devices signed in to a user’s iCloud account, including iPhone, iPad, iPod touch, Mac, Apple Watch, and Apple TV.
AirPods Max automatically detect when they are on a user’s head using the optical and position sensors. Once in place, AirPods Max play audio and can pause once removed or when the user simply lifts one ear cup. With AirPods Max, voice calls and Siri commands are crisp and clear due to beam-forming microphones that block out ambient noise and focus on the user’s voice.
AirPods Max feature the magical one-tap setup experience that customers love with AirPods.
Battery and Performance
AirPods Max feature great battery life with up to 20 hours of high-fidelity audio, talk time, or movie playback with Active Noise Cancellation and spatial audio enabled.
AirPods Max come with a soft, slim Smart Case that puts AirPods Max in an ultralow power state that helps to preserve battery charge when not in use.
When stored in the soft, slim Smart Case, AirPods Max enter an ultralow power state that preserves charge.
Automatic switching allows users to seamlessly move sound between iPhone, iPad, and Mac. When playing music on Mac, users can easily take a call on iPhone and AirPods Max will automatically switch over.
Audio Sharing makes it possible to easily share an audio stream between two sets of AirPods on iPhone, iPad, iPod touch, or Apple TV 4K. Simply bring AirPods Max near the device and connect with a single tap.
Siri capabilities include the ability to play music, make phone calls, control the volume, get directions, and more. Siri can also read incoming messages as they arrive with Announce Messages with Siri.
Pricing and Availability
AirPods Max are available to order starting today for $549 (US) from apple.com and in the Apple Store app in the US and more than 25 other countries and regions. AirPods Max will begin shipping on Tuesday, December 15.
AirPods Max require Apple devices running iOS 14.3 or later, iPadOS 14.3 or later, macOS Big Sur 11.1 or later, watchOS 7.2 or later, or tvOS 14.3 or later.
AirPods start at $159 (US) and AirPods Pro are available for $249 (US).
Customers can add personal engraving to AirPods Max, AirPods Pro, and AirPods for free on apple.com and in the Apple Store app.
Customers are able to find the same great shopping and support services at apple.com/shop, in the Apple Store app, and at Apple Store locations. Customers can get shopping help from Apple Specialists, choose monthly financing options, get special carrier offers for iPhone, trade in eligible devices, and get Support services and no-contact delivery or Apple Store pickup options. Customers are encouraged to check apple.com/retail for more information on the health and safety measures in place, and the services available, at their local store.
Pickup options include in-store, curbside, or Express storefront, and vary by store. Same-day delivery may also be available. Customers can check apple.com/retail for services available at their local store.
With Apple Card, customers in the US get 3 percent Daily Cash back when they buy directly from Apple and have the option to choose Apple Card Monthly Installments so they can pay over time, interest-free.
Later this year, the App Store will help users understand an app’s privacy practices before they download the app on any Apple platform. On each app’s product page, users can learn about some of the data types the app may collect, and whether that data is linked to them or used to track them. You’ll need to provide information about your app’s privacy practices, including the practices of third-party partners whose code you integrate into your app, in App Store Connect. This information will be required to submit new apps and app updates to the App Store starting December 8, 2020.
Apple will begin requiring developers to provide more privacy details about their apps starting December 8, While this feature is not yet available to users, developers can already submit their privacy reports to the App Store.
Privacy labels have been introduced as a new iOS 14 and macOS Big Sur feature that will inform users about what data third-party apps can access, such as location, photos, and contacts. Each app will have its own privacy report on the App Store so that users can check this information before downloading the app.
The company shared in the Apple Developer portal exactly what it asks developers for the App Store privacy labels. We also checked on the App Store Connect portal how this process works for developers.
Once the developer chooses a specific app in the App Store Connect, there’s a new menu dedicated to App Privacy. From there, the platform guides the developer with everything needed for the new privacy labels. First, Apple asks if the app collects any user data — this also applies to third-party content such as advertisements from other platforms.
Next, the developer must select exactly what kind of personal information the app collects from the user. This includes contacts, health, financial information, location, sensitive information, personal content, browsing history, and more.
For each category, Apple requires details on the data collected. If you have an app that collects contact information, you need to tell Apple what that data is (name, email, phone number) and whether you use that data to track the user over the web or not.
Apps that collect financial information should tell Apple whether this is restricted to payment information such as credit card numbers or also things like salary and credit score. For apps that let users upload files, the developer must specify whether the app collects emails, text messages, photos, videos, or even gameplay content.
Apple will review privacy reports before showing them on the App Store. Once privacy labels are approved for an app, developers cannot modify them unless they launch an app update on the App Store.
The App Store will soon help users understand an app’s privacy practices before they download the app on the Apple platform. On each app’s product page, users can learn about some of the data types the app may collect, and whether that data is linked to them or used to track them.
This feature will be rolled out to users as of December 8. You can find more information about App Store’s new privacy labels on the Apple Developer website.
Answering app privacy questions
As you get ready to select your answers from the options presented in App Store Connect, keep in mind:
You need to identify all of the data you or your third-party partners collect, unless the data meets all of the criteria for optional disclosure listed below.
Your app’s privacy practices should follow the App Store Review Guidelines and all applicable laws.
You’re responsible for keeping your responses accurate and up to date. If your practices change, update your responses in App Store Connect. You may update your answers at any time, and you do not need to submit an app update in order to change your answers.
You’ll need to know the types of data that you and/or your third-party partners collect from your app before answering the questions in App Store Connect.
“Collect” refers to transmitting data off the device in a way that allows you and/or your third-party partners to access it for a period longer than what is necessary to service the transmitted request in real time.
“Third-party partners” refers to analytics tools, advertising networks, third-party SDKs, or other external vendors whose code you’ve added to your app.
Data types that meet all of the following criteria are optional to disclose:
The data is not used for tracking purposes, meaning the data is not linked with Third-Party Data for advertising or advertising measurement purposes, or shared with a data broker. For details, see the Tracking section.
The data is not used for Third-Party Advertising, your Advertising or Marketing purposes, or for Other Purposes, as those terms are defined in the Tracking section.
Collection of the data occurs only in infrequent cases that are not part of your app’s primary functionality, and which are optional for the user.
The data is provided by the user in your app’s interface, it is clear to the user what data is collected, the user’s name or account name is prominently displayed in the submission form alongside the other data elements being submitted, and the user affirmatively chooses to provide the data for collection each time.
If a data type collected by your app meets some, but not all, of the above criteria, it must be disclosed in App Store Connect.
Examples of data that may not need to be disclosed include data collected in optional feedback forms or customer service requests that are unrelated to the primary purpose of the app and meet the other criteria above.
For the purpose of clarity, data collected on an ongoing basis after an initial request for permission must be disclosed.
Types of data
Refer to the list of data types below and compare them to the data collection practices in your app.
Such as first or last name
Including but not limited to a hashed email address
Including but not limited to a hashed phone number
Such as home address, physical address, or mailing address
Other User Contact Info
Any other information that can be used to contact the user outside the app
Health and Fitness
Health and medical data, including but not limited to data from the Clinical Health Records API, HealthKit API, MovementDisorderAPIs, or health-related human subject research or any other user provided health or medical data
Fitness and exercise data, including but not limited to the Motion and Fitness API
Such as form of payment, payment card number, or bank account number. If your app uses a payment service, the payment information is entered outside your app, and you as the developer never have access to the payment information, it is not collected and does not need to be disclosed.
Such as credit score
Other Financial Info
Such as salary, income, assets, debts, or any other financial information
Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services
Such as racial or ethnic data, sexual orientation, pregnancy or childbirth information, disability, religious or philosophical beliefs, trade union membership, political opinion, genetic information, or biometric data
Such as a list of contacts in the user’s phone, address book, or social graph
Emails or Text Messages
Including subject line, sender, recipients, and contents of the email or message
Photos or Videos
The user’s photos or videos
The user’s voice or sound recordings
Such as user-generated content in-game
Data generated by the user during a customer support request
Other User Content
Any other user-generated content
Information about content the user has viewed that is not part of the app, such as websites
Information about searches performed in the app
Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
Such as the device’s advertising identifier, or other device-level ID
An account’s or individual’s purchases or purchase tendencies
Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
Such as information about the advertisements the user has seen
Other Usage Data
Any other data about user activity in the app
Such as crash logs
Such as launch time, hang rate, or energy use
Other Diagnostic Data
Any other data collected for the purposes of measuring technical diagnostics related to the app
Other Data Types
Any other data types not mentioned
You should have a clear understanding of how each data type is used by you and your third-party partners.
For example, collecting an email address and using it to authenticate the user and personalize the user’s experience within your app would include App Functionality and Product Personalization.
Such as displaying third-party ads in your app, or sharing data with entities who display third-party ads
Developer’s Advertising or Marketing
Such as displaying first-party ads in your app, sending marketing communications directly to your users, or sharing data with entities who will display your ads
Using data to evaluate user behavior, including to understand the effectiveness of existing product features, plan new features, or measure audience size or characteristics
Customizing what the user sees, such as a list of recommended products, posts, or suggestions
Such as to authenticate the user, enable features, prevent fraud, implement security measures, ensure server up-time, minimize app crashes, improve scalability and performance, or perform customer support
Any other purposes not listed
Data linked to the user
You’ll need to identify whether each data type is linked to the user’s identity (via their account, device, or other details) by you and/or your third-party partners. Data collected from an app is often linked to the user’s identity, unless specific privacy protections are put in place before collection to de-identify or anonymize it, such as:
Stripping data of any direct identifiers, such as user ID or name, before collection.
Manipulating data to break the linkage and prevent re-linkage to real-world identities.
Additionally, in order for data not to be linked to a particular user’s identity, you must avoid certain activities after collection:
You must not attempt to link the data back to the user’s identity.
You must not tie the data to other datasets that enable it to be linked to a particular user’s identity.
Note: “Personal Information” and “Personal Data”, as defined under relevant privacy laws, are considered linked to the user.
You’ll need to understand whether you and/or your third-party partners use data from your app to track users and, if so, which data is used for this purpose.
“Tracking” refers to linking data collected from your app about a particular end-user or device, such as a user ID, device ID, or profile, with Third-Party Data for targeted advertising or advertising measurement purposes, or sharing data collected from your app about a particular end-user or device with a data broker.
“Third-Party Data” refers to any data about a particular end-user or device collected from apps, websites, or offline properties not owned by you.
Examples of tracking include:
Displaying targeted advertisements in your app based on user data collected from apps and websites owned by other companies.
Sharing device location data or email lists with a data broker.
Sharing a list of emails, advertising IDs, or other IDs with a third-party advertising network that uses that information to retarget those users in other developers’ apps or to find similar users.
Placing a third-party SDK in your app that combines user data from your app with user data from other developers’ apps to target advertising or measure advertising efficiency, even if you don’t use the SDK for these purposes. For example, using a login SDK that repurposes the data it collects from your app to enable targeted advertising in other developers’ apps.
The following situations are not considered tracking:
When the data is linked solely on the end-user’s device and is not sent off the device in a way that can identify the end-user or device.
When the data broker uses the data shared with them solely for fraud detection or prevention or security purposes, and solely on your behalf.
Privacy Choices (Optional): A publicly accessible URL where users can learn more about their privacy choices for your app and how to manage them. For example, a webpage where users can access their data, request deletion, or make changes.
You collect different types of data from users depending on whether the user is a child, whether they are a free or paid user, whether they opt in, where they live, or for some other reason.
You use Apple frameworks or services, such as MapKit, CloudKit, or App Analytics.
If you collect data about your app from Apple frameworks or services, you should indicate what data you collect and how you use it. You are not responsible for disclosing data collected by Apple.
You use location, device identifiers, and other sensitive data, but only on device, and the data is never sent to a server.
Data that is processed only on device is not “collected” and does not need to be disclosed in your answers. If you derive anything from that data and send it off device, the resulting data should be considered separately.
You collect precise location, but immediately de-identify and coarsen it before storing.
Disclose that you collect Coarse Location, since the precise location data is immediately coarsened and precise location is not stored.
Your app includes free-form text fields or voice recordings, and users can save any type of information they want through those mediums, including names and health data.
Mark “Other User Content” to represent generic free form text fields and “Audio Data” for voice recordings. You’re not responsible for disclosing all possible data that users may manually enter in the app through free-form fields or voice recordings. However, if you ask a user to input a specific data type into a text field, such as their name or email, then you’ll need to disclose the specific type of data that you request.
You collect data to service a request but do not retain it after servicing the request.
“Collect” refers to transmitting data off the device and storing it in a readable form for longer than the time it takes you and/or your third-party partners to service the request. For example, if an authentication token or IP address is sent on a server call and not retained, or if data is sent to your servers then immediately discarded after servicing the request, you do not need to disclose this in your answers in App Store Connect.