The Pixel 8 series brings some big improvements to Google’s flagship series, and it’s also now bringing in awards, as the duo has now won the 2023 Phone of the Year award at MWC.
Each year at Mobile World Congress (MWC), the GSMA hosts the “Global Mobile Awards.” The event includes a series of awards for the mobile industry such as “Best Mobile Technology Breakthrough,” “Best Mobile Network Infrastructure,” and more. In the “Device” category, one of the biggest awards is given to “Best Smartphone.”
The Best Smartphone award combines outstanding performance, innovation and leadership as determined through assessment of smartphones on the market during the period January 2023to December 2023, by world leading independent analysts, journalists and influencers.
Candidates this year included the iPhone 15 Pro series, OnePlus Open, Samsung Galaxy S23 series, and Samsung Galaxy Z Flip 5, as well as the Google Pixel 8 series.
And, as announced at the event, the Google Pixel 8 series took the crown and ended up being named the “Best Smartphone” of 2023 by the GSMA. Rick Osterloh posted about the win on Twitter/X this evening.
Notably, Apple’s iPhone 14 Pro took the title in 2023, with the iPhone 13 Pro Max winning the year prior. In 2021, the Galaxy S21 Ultra won, but this is the first time Google has taken the title. The Pixel 6 Pro was on the shortlist in 2021 while the Pixel 3’s Night Sight feature won a GSMA award for “Disruptive Device Innovation” in 2019.
Google reportedly hit a new milestone on the back of Pixel 8 this year, shipping 10 million total devices in 2023.
Thrilled about Pixel 8 winning another important Phone of the Year award at MWC! @madebygoogle thank you to the entire Pixel user community for helping us get there, and congratulations to our team for great progress! pic.twitter.com/zIN75YHSmS
iOS 17.4 is a massive new iOS update for iPhone users, and includes new features to support European Union regulations, which makes it possible for to use alternative app marketplaces. However, the recent changes aren’t just limited to those who fall under EU jurisdiction. iOS 17.4 has tons of new changes and features, like new emoji, new Apple Music and Apple Podcasts updates, an updated “Hello” screen, and much, much more.
Notable iOS 17.4 updates
Podcast transcription
My favorite iOS 17.4 change relates to the Podcast app. I appreciate it even more since I recently launched a brand new podcast called 9to5Mac Overtime with my colleague Fernando Silva. The Podcast app now has text transcriptions that work similarly to the lyrics view in Apple Music. As the hosts talk, you’ll see each word from the transcription highlighted, and the highlights will adjust in real-time based on playback speed.
Another nice thing about text transcription in Apple Podcasts is the ability to search for a term quickly and jump directly to a specific part of the show with just a tap. I’m impressed with the accuracy of podcast transcription, and I was surprised at how well it accommodated my Kentucky twang.
iOS 17.4 RC changes and features
Apple Cash virtual card numbers and Safari autofill
Apple Cash gets more valuable thanks to the new virtual card numbers that can be regenerated on the fly in iOS 17.4. These numbers let you use your Apple Cash balance at merchants that don’t use Apple Pay. It also includes the ability to autofill card numbers in Safari and will even reflect your Apple Cash balance on the autofill button so that you know if you’ll be able to cover the balance in advance.
Music recognition
Updated integrated Shazam music recognition can now add a song directly to your Apple Music library or a specific playlist. Music recognition will also let you add classical music songs to Apple Music Classical.
Stolen Device Protection update
Stolen Device Protection gains additional security in iOS 17.4 thanks to a new option that lets you enforce the 1-hour delay at all locations before you can access critical areas of your iPhone. In previous versions of iOS, the security delay was only enforced when not in a familiar location.
Battery Health
Apple updated battery health by decoupling Battery information from Charging Optimization. It also instituted a new, more straightforward Battery Health status, similar to what Mac users have. In addition, pertinent battery information like cycle count, manufacture date, and first usage date now reside directly within Settings → Battery → Battery Health.
Full list of what’s new in iOS 17.4
Updated “Hello” Screen
New emoji
18 new right-facing body emoji
City Digital Clock Widget
Apple Podcasts full episode text
Apple Podcasts transcripts
Podcast app Home tab replaces Listen Now
Music recognition update
Music app “Home” tab replaces “Listen Now”
Apple Music Classical Music Recognition
Updated Lock Screen song title animation
Siri announces messages in any supported language
Stolen Device Protection update
Battery Health decoupled from charging
Battery Health Status
Additional Battery data
Passkeys Access for Web Browsers
Apple Cash virtual card numbers
Apple Cash autofill in Safari
Updated dialer background for unknown calls
Quantum Computer Protection for iMessage
Support for game streaming apps
Updated TV app channel links
Updated “How to Watch” in TV app
Updated iCloud glyph in Files app
Updated App Store user settings
Other iOS 17.4 bug fixes
CarPlay Updates
Beats Solo 4 Headphones
iOS 17.4 isn’t all about EU regulatory changes, but there are noteworthy updates that all users, regardless of location, will benefit from. Highlighted a few in this post, but as you can see from the bullet point list above, there are tons of new changes and features in iOS 17.4, not to mention the various bug fixes and security updates.
iOS 17.4 RC was stable in my brief hands-on time with the release. This is likely the version that Apple will launch next week. We’ll know if next week’s release sports the same 21E217 build number.
Qualcomm is following last month’s big announcement with the Snapdragon 7 Gen 3 November 16,2023. The goal remains bringing more flagship features down the chip lineup.
The 4nm Snapdragon 7 Gen 3 has one Prime core (up to 2.63 GHz), three Performance cores (2.4 GHz), and four Efficiency (1.8 GHz). Compared to the 7 Gen 1, Qualcomm touts a near 15% improvement in performance (based on Geekbench 6.1 Single Thread) and an over 50% jump for the GPU (Aztec Ruins 1080p), while offering 20% power savings.
Meanwhile, the AI Engine offers 60% better AI performance per watt, with INT4 precession support new for the 7-series. Qualcomm is also highlighting improved AI-based face detection in regards to challenging scenes and extreme combinations, like glasses and low-light conditions.
Another new addition to the Snapdragon 7-series this generation is spatial audio with head tracking, as well as multi-device Snapdragon Seamless experiences.
On the camera front, Qualcomm explicitly references mentions the Google Ultra HDR image format on Android 14. There’s also continued support for capturing from three cameras simultaneously. An “AI Remosaic” feature lets you “eliminate grainy discoloration for higher-res results” that have more vivid colors
There’s the Snapdragon X63 5G modem for up to 5 Gbps downloads, as well as 5G Dual-SIM Dual-Active (DSDA) in 5G+5G or 5G+4G SIM card configurations. Qualcomm is also touting triple frequency location support for improved accuracy even with a lower-quality GNSS antenna.
Honor and Vivo plan to use the Snapdragon 7 Gen 3, while the first commercial device is set to be announced this month.
After a teaser earlier this year, Samsung is showing off the Galaxy Ring for the first time at MWC 2024. We were able to get a quick look at the upcoming health-focused wearable and pick up a few tidbits on the device.
The Samsung Galaxy Ring won’t be coming out for a while yet but the company is giving a first look at the product in Barcelona this week and, technically, “unveiling” the product more formally.
As a new addition to our wearables portfolio, Galaxy Ring will offer users an all-new way to simplify everyday wellness, empowering them with greater insights and more ways to understand themselves day and night. With Galaxy Ring, users can embrace an unrivalled experience during every step of their wellness journey, all while being delivered in lockstep with Samsung’s broader vision for a more connected, integrated and seamless digital wellness platform.
The launch of Galaxy Ring is just one of Samsung’s many initiatives that exemplifies this and delivers on our vision of improving the health and wellness of billions, starting at home, with you.
While we, unfortunately, weren’t about to get an opportunity to try the device on, we did get to take a quick look at Samsung’s booth.
Galaxy Ring comes in three colors – silver, black, and gold. All three have a slick polished finish, almost a mirror on the silver and gold models. Just based on this first look, I’d certainly go for the black, and I do feel this particular shade of gold is a bit gaudy, but I do really hope Samsung expands color choices and maybe offers other finishes for the metal.
Each will be available in a total of nine sizes. These are categorized into small, medium, large, and extra-large, with two available of each, and three available for small. Presumably, when the Galaxy Ring goes on sale, Samsung will relate these sizes to traditional ring sizing. Samsung told The Verge that sizes range from 5 to 13 and also mentioned the wearable will support a new Samsung Health feature called “My Vitality Score” which will also come to Galaxy Watch (only when paired to Galaxy S24) alongside other health tracking (heart rate, sleep, cycle, and more).
The hardware looks like a normal ring from the outside, but inside is where you can see the smarts.
There’s a contact space for charging pins, and a heart rate sensor visible that very slightly juts out from the inner circle. It looks to be a more subtle implementation compared to something like Oura’s smart ring.
Samsung Galaxy Ring to have up to nine days of battery, launching second half of 2024
The Samsung Galaxy Ring is quickly on its way and new information keeps coming, including an official estimate on battery life.
Speaking to FNNews, Samsung has confirmed that the battery life of the Galaxy Ring will fall somewhere in-between five and nine days. That estimate puts Samsung’s ring in pretty good company, potentially beating the 4-6 day estimate of rings from UltraHuman and RingConn, while also potentially beating out the one-week estimate of the Oura ring.
This extended battery life falls in line with Samsung’s pretty obvious vision for this product, which is to have a health-tracking device that largely fades into the background.
Beyond that, though, Samsung also confirmed to The Elec that the Galaxy Ring will see its release in the second half of this year. That comes as no surprise, as previous reports have pointed at July 2024 for the launch, but it’s nice to have further confirmation nonetheless.
It was showcase the first look at the Galaxy Ring at MWC 2024 to check out its charging method, colors, and various sizes.
It sounds less drastic than the visual changes seen in the iOS 6 to iOS 7 transition, though. He writes “the company is indeed working to update the design of iOS as early as this year, but I don’t believe it will be a total overhaul that mirrors visionOS”. While Gurman says we can expect to see changes in iOS 18 this summer, the work on macOS has only just started and won’t be ready until 2025 or 2026.
Since Apple Vision Pro operating system was first unveiled, many people have wondered whether Apple will update the design of its other operating systems to match the visionOS aesthetic of 3D buttons and and glassy background textures. This doesn’t necessarily hold, as the visionOS design is specific to a platform that revolves around passthrough video. Being able to see the context of the world around you ‘through’ the open app windows is a concept that doesn’t really apply to iOS.
However, it has been a while since we’ve seen major design changes come to the iPhone and iPad. A visual refresh of any kind would make for an exciting release, that is also set to include significant AI-powered features.
Indeed, Mark Gurman previously said that Apple sees iOS 18 as its “ambitious and compelling” with major new features and designs. The company will officially unveil its next-generation operating systems at the annual WWDC conference in June. iOS 18 will be in beta over the summer and release for everyone in September, assuming Apple follows its usual traditions.
With the latest beta updates to Android 14, Google seems to have drastically sped up how fast Pixel devices can install an OTA update. Now, we’re getting a closer look at how that’s been accomplished.
First spotted with Android 14’s QPR2 Beta 1 update, the “Seamless Updates” feature has gotten a whole lot faster on Pixel phones.
Where Google’s updates used to take upwards of 20-40 minutes to install a simple OTA, the new process could be as quick as 10-15 minutes, perhaps even less. It’s extremely impressive and would make anyone wonder how Google pulled it off.
On Twitter/X, APKMirror founder, Artem Russakovskii, discusses a few main points of improvement that seem to be responsible for faster seamless updates. Russakovskii cites “Google’s tests” and Google’s David Anderson (a software engineer working at the company since 2018), but Google itself doesn’t seem to have publically shared this data.
That starts with compression operations, which Android is now parallelizing for a speed boost of 26% in Google’s own tests, Russakovskii explains. OTA updates on Android require the compression of thousands of “small blocks” of data, so putting those operations in parallel certainly speeds things up.
Related to that, Android is now batching operations for those same blocks. Where the OS previously would make 200 separate writes of 4KB files, it now makes a single write of one 800KB file. Google apparently found a 24% reduction in install time with this method.
Finally, the biggest improvement comes in newer Pixels switching from the GZ compression method to the LZ4 method. Google describes LZ4 as “extremely fast compression,” and it certainly shows here.
This apparently results in a 50% reduction in install time but only applies to specific devices. Pixel 7, Pixel 7 Pro, Pixel 7a, Pixel Tablet, Pixel Fold, Pixel 8, and Pixel 8 Pro are the only devices eligible for this new compression method, as older Pixels will stick with the slower GZ method. It’s unclear why this is the case, but it could have something to do with the chip. Mishaal Rahman highlighted on Twitter/X that, when installing Android 14 QPR2 Beta 1, Pixel 8 Pro was taking advantage of Tensor G3’s mid-cores to speed things along, and Google specifically notes that LZ4’s faster compression is “scalable with multi-cores CPU.”.
Google is, according to Russakovskii, changing its guidance for other Android OEMs with this new method in mind, so there’s a chance we could see similar improvements outside of Pixel in the future.
3. Google switched the Pixels (I'm getting clarification on exactly which, but at least P7) to use LZ4 compression instead of GZ. This resulted in a 50% (!!) decrease in install time.
All of these combined take a ~25 min install time down to around 6 minutes.
In addition to new features like the ability to log and access Health data with Siri, this week’s watchOS 10.2 update also makes it easier to switch watch faces on your Apple Watch. Here’s how to enable the option to swipe between Apple Watch faces with watchOS 10.2.
What’s new in watchOS 10.2 is the ability to swipe left or right on watch faces to easily switch between different configurations. Prior to this week’s update, watchOS 10 required that users long-press on their watch faces, and then swipe left or right.
Long-time Apple Watch users may remember that the ability to swipe left and right to switch watch faces isn’t actually new. The feature was available for years, but Apple removed it with watchOS 10’s release in September. This led to an influx of complaints from Apple Watch users, and Apple has now reversed its decision.
Still, the default behavior in watchOS 10.2 requires the long-press gesture. To enable the ability to swipe without long-pressing first, follow these steps:
Open the Settings app on your Apple Watch.
Scroll down and choose “Clock”
Toggle on the “Swipe to Switch Face” setting
“Switch between your watch faces by swiping left or right from the edge of the screen,” Apple explains.
watchOS 10.2 beta 3 brings back gesture to swipe between watch faces
Apple has made many changes to the Apple Watch operating system interface with watchOS 10. Among these changes, watchOS 10 no longer lets users quickly swipe between different watch faces, frustrating some users. Luckily, this gesture is back with the latest beta of watchOS 10.2.
Swipe to switch Apple Watch faces with watchOS 10.2
As noted by Aaron on X (formerly Twitter), watchOS 10.2 beta 3, released earlier this week to developers and public beta testers, brings back the option to swipe on the Apple Watch screen to switch between watch faces. In previous versions, changing the watch face requires pressing the screen for a second and then scrolling through the list using the Digital Crown.
watchOS 10.2 beta 3 adds back the feature that allows you to swipe between watch faces!
I was upset that Apple had removed this gesture – I even filled out a radar during the first watchOS 10 betas, and the company told me this was an intentional change. However, it seems that more users missed this gesture on the Apple Watch.
But there are a few things to keep in mind. At least in this beta, the gesture is not enabled by default. Instead, it requires you to enable it manually in the Clock settings. The toggle is also only available on the Apple Watch – you can’t find it using the Watch app on the iPhone. At least it’s back and working like it used to.
The current version, watchOS 10.1, was released last month and introduced NameDrop, which lets users share their contact details with other people simply by holding their Apple Watch near another Apple Watch or iPhone. watchOS 10.1 also enables the Double Tap gesture for the latest Apple Watch models.
However, the watchOS 10.2 update comes along with iOS 17.2, which brings some nice improvements for iPhone users.
iOS 17.2 includes Apple’s new Journal app, first announced at WWDC. There’s also support for collaborative playlists in Apple Music, changes to Tapback reactions, and new widgets for Clock and Weather. The update also enables recording Spatial Videos for Apple Vision Pro using iPhone 15 Pro.
Apple is expected to release iOS 17.2 and watchOS 10.2 to the public by the end of the year.
Apple’s non-Pro lineup is arguably the most cost-effective way for consumers to keep up with the most recent and polished Apple experience without breaking the bank. The newly introduced iPhone 15 and 15 Plus models come with a handful of meaningful updates. There’s little to no difference between the two feature-wise, so screen size, battery size and price seem to be the major differentiators.
Last year, the large screen and the large battery were not enough to justify the 14 Plus’ high price, and its sales were the lowest in the family. The Plus lineup may not have a much longer lifespan than the iPhone mini if the 15 Plus’ sales are as unexciting as the 14 Plus’. The future of the entire Plus series may be hanging on the success of this device that we have for review today.
It’s not like Apple set it up for success this year, either. Its launch price is €50 lower in Europe, which is a nice start, but the US pricing remains the same. And the fact that last year’s 14 Plus remains officially on sale will add an extra dimension to the inter-sibling rivalry that the 15 Plus will have to endure. In other words, if you are looking for a big-screen iPhone, you have an even wider choice this year.
But this year’s changes are a step above the usual yearly update cycle. This year marks the shift to USB-C port for the iPhone, and we couldn’t be happier. The convenience of sharing the same charging connector as every other phone brand out there is unsurpassed. Not to mention the wide host of accessories you can plug directly into the phone, allowing you to easily transfer files, output video to a TV/monitor or even reverse charge your smartwatch or earphones.
Disclaimer. We can not guarantee that the information on this page is 100% correct.
Aside from the USB-C, the main camera is now a more advanced 48MP sensor with pixel binning, promising substantial improvement in image quality, with Apple promising great 2x zoom photos as well.
Although screen size remains the same – 6.7″, the iPhone 15 Plus now boasts almost twice as bright an OLED panel and finally replaces the old notch with the pill-shaped Dynamic Island. Even if you are not a fan of the software features revolving around the Dynamic Island, you can still appreciate the more modern and Pro-like look of the homescreen now that the sightly notch is gone.
Under the hood is last year’s pro chipset – the A16 Bionic. The chipset is still a powerful and well-optimized piece of hardware, and it offers faster performance than what the 14 Plus had.
Besides these changes, you still get the same ultra-wide camera without autofocus, and the screen is still 60Hz without an Always-On Display, which is a feature reserved for the Pro models. Speaking of Pro-only features, the USB-C port here provides only USB 2.0 speeds, and we don’t get the new customizable Action key on the left side of the device.
Unboxing the iPhone 15 Plus
Just like the rest of the iPhones, the iPhone 15 Plus comes in a modest box containing just some user manuals, a SIM ejector tool and a USB-C to USB-C cable for charging. US buyers don’t even have the pin for the SIM card tray as these iterations rely only on eSIM.
Even though you have to buy a new charger if you don’t already have one, the good news is you are not obligated to buy an iPhone charger. Any PowerDelivery charger should do the job. The recommended power output is 20W, but a 30W charger should provide even faster charging in the first 40-50min.
Competition
We’d consider the iPhone 15 Plus a big step up from its predecessor. The move to the universal USB-C port is landmark moment for the iPhones in its own right. The performance jump from the A15 Bionic chipset to the A16 Bionic is substantial; the new OLED panel is brighter, the full charge is considerably faster now, the battery life is longer, and the new 48MP main camera makes a sensible difference in daylight and low-light photography.
The iPhone 14 Plus remains officially available alongside the 15 Plus at a discounted price, so despite its poor market sales up until now, it will readily cater to consumers who find the 15 Plus too expensive but would like the same formula.
An even tougher choice would be between the iPhone 15 Plus and last year’s iPhone 14 Pro Max. The latter now costs €1,100, just about the same as the 15 Plus, but delivers a more premium experience – 120Hz display, better cameras all-around with proper 3x optical zoom shooter, longer battery life and the same SoC.
But as always, we also need to look at the market as a whole in case you are one of those rare breed of users looking for the best option available at a certain price instead of staying within your ecosystem. Sure, in iPhone terms, the 15 Plus is a nice phone with more upgrades than initially expected. However, the handset falls short of its direct Android rivals.
Right now, the Samsung Galaxy S23 Ultra is a slightly cheaper flagship phone with a better and more versatile camera system, better display, similar battery life and stylus as a nice bonus.
The same goes for the Xiaomi 13 Pro, which is cheaper and checks a flagship phone’s boxes. The 15 Plus is no match for cameras, and its 60Hz display doesn’t sit competitively on its spec sheet either.
There are other notable mentions in the sub-€1,000 category from Android manufacturers, which give the iPhone 15 Plus a good run for its money, like the Pixel 7 Pro (with the 8 Pro release just around the corner), OnePlus 11, Sony Xperia 1 V, etc. So, if you are not married to iOS just yet and you are within this price bracket, you should check out the Android-based alternatives.
Verdict
Overall, the iPhone 15 Plus boasts a significant upgrade over its predecessor in a couple of key departments – display, battery life, performance, main camera and charging.
It’s still nowhere near the Pro lineup, and it’s missing features such as this year’s chipset, the optical zoom camera, the autofocus on the ultra-wide camera, the 120Hz high-refresh-rate screen that comes with Always-On Display, or the new customizable Action key. Depending on your priorities, the lack of some of these might be a deal-breaker for you.
More importantly, however, Apple might have hindered the 15 Plus market odds the same way it did with the 14 Plus by placing it in a limbo where it has the feature set of the cheaper-tier iPhone but it’s priced way too close to the Pro-tier iPhones for its own good.
There is nothing inherently wrong with the iPhone 15 Plus; in isolation, we’d be happy to give it our full recommendation in an instant. But the market realities mean it will be a hard sell at its current price, regardless of whether you are comparing it to current or previous-gen iPhones or Android devices. This puts this particular device in a really tight spot and makes us less than optimistic for the future of the Plus lineup as a whole.
Pros
Excellent build quality, IP68 certified.
Brighter OLED panel with Dolby Vision and Dynamic Island.
Even better battery life than last year.
Nice-sounding stereo speakers.
Flagship-grade performance even if not the latest chipset.
Improved main camera performance, nice selfies.
Outstanding video quality and stabilization across the board, great action clips.
Standout charging speed to 100% for an iPhone.
Every iPhone gets at least five years of iOS updates.
Finally USB-C.
Cons
Considerably more expensive than corresponding Android alternatives.
The display is 60Hz; there is no Always On option.
No charger in the box, still rather slow charging overall.
No dedicated telephoto camera and disappointing performance out of the ultrawide.
Apple’s iOS restrictions can be off-putting to newcomers to the ecosystem.
For years, it’s been possible to share a playlist you’ve made on Apple Music with others. However, a new feature allows for shared, editable playlists in iOS 17.2. Here’s how to use Apple Music collaborative playlists.
Two new features come to Apple Music with iOS 17.2 (currently in beta) – collaborative playlists and a new automatic “Favorites” playlist.
To find the latter, you can head to Library > Playlists in Apple Music and swipe down to find the new auto-generated Favorites playlist.
While Spotify has often led Apple Music in terms of social features, it’s great to see collaborative playlists arrive with iOS 17.2, let’s dig into how they work.
How to use Apple Music collaborative playlists
iOS 17.2 is available now in beta – read more on how to install it for free on your device
Running the iOS 17.2 beta, open Apple Music on iPhone or iPad
Choose the Library tab at the bottom, then tap Playlists
Select a playlist that you’ve created (or create a new one – this does not work for now with Apple Music’s playlists that you’ve saved)
Tap the … icon in the top right corner
Now choose Collaborate (second from the top)
You can choose if collaborators need to be approved or not
Tap Start Collaboration to invite people
You can head back to the playlist and tap the … icon to get the Manage Collaboration option
Here’s how the process looks to use Apple Music collaborative playlists on iPhone:
Now you’ll see the new Collaborate option. Apple notes anyone you share a collaborative playlist link with will be able to edit and reorder songs and change the name and photo of the playlist.
It’s yet another year of incremental refinement for the vanilla iPhone. Not that anybody expects any major changes at this point. The iPhone 15 offers a few steps forward compared to the 14 without altering the formula in any significant way.
Still, there are a few changes worth noting. The vanilla iPhone finally gets the Dynamic Island from its Pro siblings. In fact, the display is all new this year with significantly improved max brightness. You also get a new 48MP main camera, again bringing the vanilla closer to the Pro models. This includes a new 24MP default resolution for photos, as well as next-gen portraits and 4K@60fps HDR video capture.
Disclaimer. We can not guarantee that the information on this page is 100% correct.
The new iPhone 15 also brings about a new Apple A16 Bionic chipset. As is tradition, this is not the latest and greatest Apple has to offer and is shipping with the Pro models, but rather last year’s flagship chip. This might be a blessing in disguise since the new Apple A17 Pro chip is currently amidst a thermal-throttling controversy. The A16, on the other hand, is tired and true. The iPhone 15 also gets a few other “minor” changes, like the inclusion of an Ultra Wideband 2 (UWB) chip for more precise precision finding for the Find My Friends feature.
Oh, and last but not least, Apple has finally moved to USB Type-C. Cupertino was kind of forced to do so due to mounting regulatory pressure, but regardless, the switch is finally a reality. So, if you are in the market for an iPhone 15 series device, you might also need to change out some cables you own.
Left: iPhone 15 • Right: iPhone 15 Plus
However, The real question is how popular the iPhone 15 will be and whether it is worth picking up. It seems that most of you are rather unenthused about the new Dynamic Island and lukewarm at best towards the new 48MP main shooter and Type-C port. Even so, in both relative and absolute terms, we still expect the iPhone 15 to sell very well. Perhaps not as well as its Pro Max and Pro sibling, but most likely better than the iPhone 15 Plus. So, without further ado, let’s dive into the iPhone 15.
Unboxing
Apple pays plenty of attention to packaging, and rightfully so. Cupertino tends to focus on reduction and reuse in this department, which is always great to see. The boxes have become smaller still, allowing Apple to fit more units in any single shipment, saving on transport and carbon emissions. In terms of materials, the box is made entirely out of cardboard (even the sturdy phone cradle on the inside) and thus is recyclable.
Inside the box, you’ll find a relatively short 1-meter-long USB Type-C to Type-C cable, a SIM ejector tool (outside the US, where the iPhone 15 is eSIM only and lacks a physical SIM tray) and some leaflets. That’s it. Nothing more, nothing less. Apple started the whole “less accessories” trend and is not about to backtrack now. The good news is that if you already have a decent USB Type-C charger, you might only need to swap some Lightning cables and not actually purchase a new charging brick. You just need at least 20W of power to charge the iPhone 15 optimally, ideally a bit more, perhaps in the 30W ballpark just to be safe.
The competition
Apple has been consistent with its base phone pricing, at least in the last few years. The iPhone 15 is no exception. Its MSRP for a base 128GB model is USD 799/GBP 799/EUR 949/INR 79,900/CNY 5,999/JPY 124,800 in the US, UK, Germany, India, China and Japan, respectively. In fact, looking at some historical pricing, in the UK and Germany, the base iPhone 15 and 15 Plus are now £50/€50 cheaper than the 14 and 14 Plus. Even so, that’s a pretty hefty price tag, and there are plenty of alternatives to consider.
Left: iPhone 15 • Right: iPhone 13
To be perfectly frank, if you are after an iPhone, chances are that you won’t just go for an Android phone instead. At least, that’s what most statistics nowadays claim. So, when examining the market alternatives, the first and probably most obvious choice would be to consider last year’s iPhone 14 Pro model. It is currently selling for about as much as the vanilla iPhone 15. And sure, it is last year’s model, which means that in relative terms, you will be getting shorter software support in the future. However, that’s about the only downside to picking the iPhone 14 Pro instead of the iPhone 15. Well, that and buying into the now effectively defunct Lightning port. Other than that, you get the same A16 Bionic chipset on the inside and practically the same performance. Being a Pro model, however, the 14 Pro gets a few extra goodies like a 120Hz display refresh rate, a dedicated 3x, an OIS-enabled telephoto camera and extra camera features like ProRes.
Of course, if you’ve already made peace with using an older model with a Lightning port, then the other obvious choice would be the iPhone 14. You can save a substantial amount of money by going for it, but you will be missing out on some of the new additions and upgrades of the iPhone 15. Notably, the iPhone 14 has an older and less bright display with the signature notch design instead of the Dynamic Island. You will also have to settle for the old 12MP main camera instead of the fancy new 48MP one and its superior default 24MP stills.
Apple iPhone 14 Pro • Apple iPhone 14
Moving on to the Android realm and probably the most obvious competitor – the Samsung Galaxy S23. It is noticeably cheaper to buy than the iPhone 15, which is a plus. Besides that, it is roughly the same physical size and well-endowed as a proper flagship with various quality-of-life extras like great stereo speakers and an IP68 ingress protection rating. Compared to the iPhone 15, the Galaxy S23 does offer a 120Hz refresh rate on its Dynamic AMOLED 2X display, which doesn’t get quite as bright as the panel on the iPhone but is still in the same ballpark. The Galaxy S23 also gets a dedicated 3x, OIS-enabled telephoto camera and a larger battery, which does result in slightly better battery life, but not by a lot.
While on the subject of Samsung flagships, it is worth noting that the Galaxy S23 Ultra can be had for about as much as a vanilla iPhone 15. Though, we can’t exactly say that the two devices are good direct competitors, given the massive size difference.
It’s back to compact devices then, and the Xperia 5 V. It is yet another proper flagship, housed in a relatively small chassis. The Xperia 5 V has a particularly interesting 6.1-inch OLED display with a 120Hz refresh rate, 10-bit color, BT.2020 HDR support and a 21:1 cinematic aspect ratio. You get excellent stereo speakers and a powerful dual rear camera system to accompany the display. Last but not least, the Xperia 5 V has a massive 5,000 mAh battery.
Left: iPhone 15 • Right: iPhone 13
Speaking of compact Android flagships, we can’t fail to mention the Asus Zenfone 10. Its 5.92-inch display is smaller still than the iPhone’s and not as bright, but it does offer a 144Hz refresh rate. Despite the small size, Asus still managed to fit in stereo speakers, a 4,300 mAh battery and a powerful dual-rear camera system with a gimbal-OIS setup on the main cam.
Samsung Galaxy S23 • Sony Xperia 5 V • Asus Zenfone 10 • Xiaomi 13
Finally, we should also mention the Google Pixel 7a, which is equally compact and has a similar set of cameras. It represents the best Google currently offers, including clean and snappy AOSP OS and some of the best computational photography around. It’s also considerably cheaper than the iPhone 15, and it’s got a 90Hz refresh rate screen. Its battery life, however, is a bit behind the iPhone’s.
Over in camp Xiaomi, the Xiaomi 13 seems like a good competitor to the iPhone 15. It has a slightly larger 6.36-inch, 120Hz AMOLED display that also gets extremely bright. There are stereo speakers on board, as well as IP68 ingress protection. In terms of cameras, the Xiaomi 13 is rocking three on the back, including a 50MP main snapper, a 3.2x OIS-enabled telephoto and a 12MP ultrawide. The onboard battery is a hefty 4,500 mAh pack, and the Xiaomi 13 gets very speedy 67W wired fast charging.
verdict
As much as we like offering Android-powered alternatives to the iPhone, by all major accounts and statistics, Apple’s smartphone lineup is currently, more or less, an isolated island. That is to say that not many people are jumping ship one way or the other with Android. If we assume that is indeed the case and that an iPhone user will inevitably also be an iPhone buyer at some point, then it makes sense to mostly look at the iPhone 15 in the context of Apple’s own selection of devices.
If historical data is anything to go by, the vanilla iPhone 15 won’t be the most popular of the iPhone 15 lot. That title will likely go to the iPhone 15 Pro Max. That doesn’t mean it will be unpopular, though. Quite the contrary. Apple has one of the most robust market research operations, and you can rest assured that if Apple deems it so, there is definitely an iPhone 15-shaped spot in its lineup.
As far as innovations go, the iPhone 15 brings a lot more to the table compared to its predecessor. The all-new and incredibly bright OLED display is a great step forward, and we appreciate Apple finally unifying its design with Dynamic Island across all models. And speaking of unification, Type-C was a long-overdue change. The other major novelty this year must be the new 48MP main camera. We found it to be excellent all-around and a noticeable improvement over last year’s 12MP cam.
The bottom line here is that, in our view, Apple has again managed to strike the delicate balance between familiarity and meaningful innovation – enough to justify an upgrade to the iPhone 15 from an older vanilla iPhone model. And as usual, the Android realm has better hardware and overall value to offer, though that almost seems irrelevant and beside the point.
Pros
Subtle redesign makes it more comfortable to hold and use; we like the new colors.
Great build quality, water-resistant up to 6m deep, industry-leading front glass scratch and shatter resistance.
Extremely bright OLED screen, HDR10, Dolby Vision and excellent color accuracy, and now the more modern-looking Dynamic Island.
USB-C is here, and we love it.
Solid battery life for the size.
Excellent loudspeaker quality.
Great all-around performance.
Great photo and video quality across all three cameras.
Every iPhone comes with at least five years of iOS updates.
Cons
A lot more expensive than corresponding Android alternatives.
The display is 60Hz; there is no Always On option, and the bezels are thicker than the Pro models.
No charger in the box, and charging isn’t particularly fast.
Apple’s iOS restrictions can be off-putting to newcomers to the ecosystem.
No dedicated telephoto camera or autofocus on the ultrawide.
